Project: UX / UI Case Study Concept
Role: UX / UI Research + Design
Background: Launch Security is Startup company that offers Cybersecurity Protection for Small Businesses.
Problem: Launch Security is Startup company that offers Cybersecurity Protection for Small Businesses. The overall user experience issue was low engagement on this product page. Analytics and heat map reports indicate that users would navigate to the page, but soon drop off after a few seconds.
Solution: The goal was to increase engagement, user retention and drive the primary CTA. Part of this task was to do a competitor analysis, market trends + offerings and ultimately identify the personas behind the purchases.
After the initial phase of this UX Research, UI elements were also redesigned - including colors, iconography and typographical treatment. The end result is a redesigned product page, focused on a well crafted user experience, that engages the user to be involved with the page. The information / content on the page is delivered in such a manner, that it allows the users to make a clear and concise decision on why this product fits their needs.